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Videos

Re-imagine marketing research

Imagine a world in which communications through all touchpoints are 'RAVES', which stands for being RELEVANT and RESPECTFUL, ACTIONABLE, VALUABLE whether in monetary, cognitive or emotional terms and provide an exceptional EXPERIENCE, telling a...

Catalogue: Congress 2016: #WOW
Author: Jerry (Yoram) Wind
June 15, 2016
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Citation

Wind, J. (2016a, June 15). Re-imagine marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/re-imagine-marketing-research


Videos

Eat fresh, Latin America! (Spanish)

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Aleixo, Ingrid Rivera
June 15, 2016
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Citation

Aleixo and Rivera (2016a, June 15). Eat fresh, Latin America! (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/eat-fresh-latin-america-spanish-


Magazines

Revue Française du Marketing (Mars 2016)

Le Marketing doit-il être en prise avec l'actualité de son temps au sens le plus large?Le débat oppose la communauté des praticiens et des chercheurs. Il n'en reste pasmoins que l'acte de consommation s'inscrit dans une démarche...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2016
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Citation

, A. (2016a, March 01). Revue Française du Marketing (Mars 2016). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2016-


Magazines

Revue Française du Marketing (Décembre 2015)

Ce dernier numéro de l'année fait la part belle à deux articles consacrés à la créationde nouvelles échelles de mesure. Parce que il n'est pas de vérité scientifique sur unphénomène sans une mesure de ses causes, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2015
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Citation

, A. (2015a, December 01). Revue Française du Marketing (Décembre 2015). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2015-


Videos
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Citation

Kortleven, C. (2015a, September 27). #ImaproudMarketResearcher #ESOMAR . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-imaproudmarketresearcher-esomar-


Videos

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights
Author: Marcelo Coutinho Lima
June 15, 2015
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Citation

Lima, M. C. (2015a, June 15). Market research, Big Data and competitive advantage (Portuguese). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-big-data-and-competitive-advantage-portuguese-


Videos

Straight from the client

What transformations would you like to see in the field of MR in the MENAP region in the coming 5 years?

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Tarek ElNagdy, Mohmoud Aburayyan, Catrinel Lyon, Federico Trovato, Muhammad Masood Ali Khan
June 15, 2015
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Citation

ElNagdy, Aburayyan, Lyon, Trovato and Masood Ali Khan (2015a, June 15). Straight from the client. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/straight-from-the-client


Webinars

ESOMAR global industry overview

The Global Market Research report 2015 is the 27th annual industry study undertaken by ESOMAR. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected...

Catalogue: Webinars 2015
Authors: Jackie Lorch, Melanie Courtright
June 15, 2015
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Citation

Lorch and Courtright (2015a, June 15). ESOMAR global industry overview. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-global-industry-overview


Videos

The art and science of innovation

This presentation approaches innovation as being the successful conversation between two worlds: The science and precision of the R&D world meeting the art and pragmatic world of market research in order to create the maximum marketing impact in...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Authors: Sjoerd Koornstra, Codruta Berbecaru
June 15, 2015
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Citation

Koornstra and Berbecaru (2015a, June 15). The art and science of innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-art-and-science-of-innovation